Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities.
Lancôme is among the brands partnering with pop idols. Image credit: Lancôme
Lancôme is among the brands partnering with pop idols. Image credit: Lancôme