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Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2

According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities.

Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
Lancôme is among the brands partnering with pop idols. Image credit: Lancôme

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