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‘EssilorLuxottica’s $1.5B Supreme deal a huge gamble’

Opinion: EssilorLuxottica’s acquisition of Supreme aims to revive the brand's cult status by restoring its exclusivity and edgy appeal, writes Daniel Langer.

‘EssilorLuxottica’s $1.5B Supreme deal a huge gamble’
EssilorLuxottica’s acquisition of Supreme aims to revive the brand's cult status by restoring its exclusivity and edgy appeal. Image: Getty Images

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