Brands Should Cut Ties With The StockX Of China Before It’s Too Late
In a massive blow to Poizon's public image, the online resale marketplace has been sued by Olympics medalist Su Bingtian for image rights infringement.
In a massive blow to its public image, Poizon has been sued by Olympics medalist Su Bingtian for image rights infringement. Is it all over for the fashion resale marketplace? Photo: Weibo
In a massive blow to its public image, Poizon has been sued by Olympics medalist Su Bingtian for image rights infringement. Is it all over for the fashion resale marketplace? Photo: Weibo
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- Sources familiar with the matter reported that ByteDance is considering selling its minority stake in the company. This is a clear sign. Luxury should think twice before moving to a resale site which has, over time, lost the trust of younger shoppers. This latest case against a national sporting hero might be the straw that broke the camel’s back. Can the StockX of China ever fix its tarnished image? Who knows, but luxury can’t afford to take that chance.
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