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Nike set to build out new Shanghai studio in China push

The sportswear giant is expanding its China strategy with a new Shanghai creative studio focused on local content production, e-commerce, and social media marketing.

Nike set to build out new Shanghai studio in China push
Tourists walk in front of a Nike retail store in Shanghai, China, on April 6, 2025. The US sportswear giant is opening a new in-house production studio in the city to drive local content creation as part of its long-term China growth strategy. Image: Getty Images

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