Myanmar bets on ancient temples, Buddhist pilgrimage sites to boost tourism

Myanmar’s ancient temples, luxury hotels and Buddhist pilgrimage sites are stirring back to life as the country’s military-backed government bets tourism will become one of the first visible signs of an economic recovery after this year’s election. Authorities want to almost double foreign visitor arrivals to 1.8 million this year by easing visa rules and targeting travelers from neighboring China and Thailand in a bid to revive an industry devastated since the 2021 coup plunged the country into civil war and international isolation. The tourism push is an early test of whether Myanmar can persuade visitors and investors that parts of the country are once again open for business. Chinese outbound tourism drives Myanmar's push for 1.8 million visitors “We mainly expect to see a surge in Chinese and Thai visitors, so they will be a key driver of our tourism growth,” Maung Maung Kyaw, permanent secretary at the Ministry of Hotels, Tourism and Culture, said in an interview. Myanmar welcomed 973,263 international visitors in 2025, according to official figures obtained by Bloomberg News. Arrivals reached 448,205 through May this year, up about 5% from a year earlier, meaning the government will need a much stronger second half to reach its target. Even if Myanmar meets its goal of 1.8 million visitors this year, it would still fall well short of the roughly 4.7 million it welcomed in 2015 after opening up to the world, and pale beside neighboring Thailand, which attracted about 33 million tourists last year and is targeting a similar number this year. Chinese travelers remain Myanmar’s biggest source of visitors arriving by air, followed by Thais and South Koreans. Chinese arrivals rose 12% in the first five months of the year, while Thai arrivals increased 7%. The official figures cover legal arrivals and don’t include people trafficked into scam compounds, which have been the focus of regional crackdowns that led to the repatriation of thousands of Chinese nationals. Visa-on-arrival expansion targets travelers from China, India, Japan, and South Korea Myanmar has expanded its visa-on-arrival program for travelers from China, India, Japan and South Korea, while citizens of Russia and most Southeast Asian countries already enjoy visa-free entry. Officials say further easing of visa rules will depend on demand from individual markets. The country “prioritizes trust-building,” said Aung Aye Han, director general of the Directorate of Hotels and Tourism, adding that Yangon, Mandalay, Bagan, Inle Lake and the Golden Rock Pagoda remain the biggest draws. Since former military chief Min Aung Hlaing was sworn in as president in April, he has sought to rebuild regional ties, with state visits to China and India and a push to normalize relations with Southeast Asian neighbors. Thailand, one of Myanmar’s closest economic partners, has also begun re-engaging. Thai Foreign Minister Sihasak Phuangketkeow visited Myanmar in April. Popular Thai travel influencers, including Farose and Go Went Go’s Bas, have recently filmed in Yangon, showing the country’s biggest city to viewers after years in which it largely disappeared from regional travel itineraries. Luxury hotels in Yangon see occupancy climb despite Western travel warnings Before the coup, Myanmar had been emerging as one of Asia’s most promising frontier destinations, prized for its colonial architecture, ancient temples and relatively untouched landscapes. The interest is starting to return, according to tour operators. Inquiries from Europe, the US and India have picked up despite limited international flight options, suggesting interest in Myanmar extends beyond neighboring countries, said Thet Lwin Toh, managing director of Myanmar Voyages International Tourism Co. Hotels that once relied on international leisure travelers are also seeing signs of life again. Occupancy at luxury hotels in Yangon has risen about 10% since the election, according to Chatrium Hotel Royal Lake’s General Manager May Myat Mon Win, who is also an adviser to the Myanmar Tourism Federation. Most guests are now business travelers, religious pilgrimage groups and visitors exploring investment opportunities. “We expect a resurgence in arrivals from Japan, primarily driven by business and investment rather than traditional tourism,” she said. Western governments continue to warn against travel. The US State Department maintains a “Do Not Travel” advisory because of armed conflict and unrest. Even so, official figures show arrivals from the US rose 17% through May. Among them was Liam Martinez, a 34-year-old from Texas, who said YouTube videos persuaded him to visit despite the headlines. “I feel completely safe here, even traveling all on my own,” he said while visiting Yangon. “You can’t always take the news at face value.” By Khine Lin Kyaw

Myanmar bets on ancient temples, Buddhist pilgrimage sites to boost tourism

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Myanmar bets on ancient temples, Buddhist pilgrimage sites to boost tourism

How Bottega Veneta weaved China’s forever it bag