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Moutai shares surge after it hikes price of flagship liquor

An ex-factory cost jump prompts Goldman Sachs to upgrade its earnings outlook for China’s top ‘baijiu’ maker.

Moutai shares surge after it hikes price of flagship liquor
With demand under pressure from Beijing's anti-graft campaign, Kweichow Moutai is betting on Feitian repricing and direct-to-consumer expansion to revive growth. Image: Getty Images

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