Moutai hikes price of flagship liquor for second time in months
Shares jumped as much as 4.2% after the baijiu maker moved to protect profitability against softer corporate spending and an anti-extravagance campaign.
The Feitian increase signals a defense of margins and a push toward direct sales as younger Chinese drinkers turn away from premium baijiu. Image: Bloomberg News
The Feitian increase signals a defense of margins and a push toward direct sales as younger Chinese drinkers turn away from premium baijiu. Image: Bloomberg News
