With An Eye To The Future, Moncler Is Winning The Long Game In China
With the launch of 7 MONCLER FRGMT HIROSHI FUJIWARA, Jing Daily takes a closer look at how Moncler reinvigorated its brand image through its Genius project.
Moncler has experimented with an online-first strategy in China for the first time — dropping 7 MONCLER FRGMT HIROSHI FUJIWARA 2021 on its WeChat Mini Program in advance of its offline release. Photo: Courtesy of Moncler
Moncler has experimented with an online-first strategy in China for the first time — dropping 7 MONCLER FRGMT HIROSHI FUJIWARA 2021 on its WeChat Mini Program in advance of its offline release. Photo: Courtesy of Moncler