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With An Eye To The Future, Moncler Is Winning The Long Game In China

With the launch of 7 MONCLER FRGMT HIROSHI FUJIWARA, Jing Daily takes a closer look at how Moncler reinvigorated its brand image through its Genius project.

With An Eye To The Future, Moncler Is Winning The Long Game In China
Moncler has experimented with an online-first strategy in China for the first time — dropping 7 MONCLER FRGMT HIROSHI FUJIWARA 2021 on its WeChat Mini Program in advance of its offline release. Photo: Courtesy of Moncler

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