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Off-White’s China strategy: New owners, new approach?

After years of sluggish sales and strategic uncertainty, Off-White has a new owner. Can the brand find its way as a streetwear pioneer post LVMH?

Off-White’s China strategy: New owners, new approach?
Naomi Campbell walks the runway during the Off-White Womenswear Fall/Winter 2023-2024 show as part of Paris Fashion Week. Image: Getty Images

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