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Luxury Without Borders: China’s New Class of Shoppers Take on the World (December 2012)January 8, 2012FashionConsumerContentsRecommendedDig DeeperFeaturedHow 2026 welcomed ‘Too Cool’ back Chinese Gen Z are resurrecting the high-saturation Y2K pop culture aesthetic: the antidote to quiet luxury.⁕FashionStrategyViral Fashion