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Luxury meets legacy: Inside Boucheron’s Quatre pop-up

Boucheron’s Shanghai pop-up blends heritage and modernity, leveraging actor Xiao Zhan’s influence to captivate audiences and highlight the Quatre series’ legacy in a historic setting.

Jing Daily China
Hard LuxuryLaunches
Luxury meets legacy: Inside Boucheron’s Quatre pop-up
Boucheron’s Shanghai pop-up. Image: Boucheron
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