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Loewe’s gambit: Proenza Schouler duo takes over

The designers bring proven commercial success and American pragmatism to a house built on Spanish artisanship, potentially reshaping luxury’s intersection of creativity and commerce.

Loewe’s gambit: Proenza Schouler duo takes over
Lazaro Hernandez, left, and Jack McCollough, founders of Proenza Schouler, have been appointed as Loewe's new creative directors effective April 7, bringing their minimalist vision to the Spanish luxury house after stepping down from their eponymous label in January. Image: Jeff Henrikson, Loewe.

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