Luxury report: Autos, F1 outpace cultural competitors
A new report by Jing Daily, Esses Magazine, and CART Department, Luxury in Motion: Autos, F1, and the Brand Opportunity, explores lessons in branding according to the culturally disruptive automotive industry.
Modified Otis Maybach, driven by Kanye and Jay-Z for their Grammy award-winning music video Otis. Image: Johanna Desrosiers
Modified Otis Maybach, driven by Kanye and Jay-Z for their Grammy award-winning music video Otis. Image: Johanna Desrosiers
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