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How Luxury Giants and Chinese Firms are Saving Heritage Brands

Giant luxury groups and Chinese investment firms are reviving European heritage brands such as Jean Patou, Paul Poiret, and Gieves & Hawkes.

How Luxury Giants and Chinese Firms are Saving Heritage Brands
Anglo-American couturier Charles James was acknowledged as the best dressmaker in the world by both Christian Dior and Cristóbal Balenciaga. These are his ball gowns from 1948. Photo: Cecil Beaton/Courtesy of Luvanis/Charles James Estate

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