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Happy New Year: Luxury Flocks to the Year of the Ox

Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19.

Happy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Photo: Courtesy of Burberry.

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