Skip to content

Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?

Luxury brands are appointing Chinese celebrities as ambassadors en masse. Jing Daily offers a playbook for brands to pick the right faces and navigate celebrity scandals.

Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Jing Daily offers a playbook for brands to pick the right faces and navigate celebrity scandals. Image: Bvlgari

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login