Skip to content

Live Streaming: 5 Home Truths for Luxury Brands

Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves.

Live Streaming: 5 Home Truths for Luxury Brands
As the number of China's live streaming platforms grows, luxury brands can find ways to take advantage of access to immediacy, authenticity, celebrity, and more. (Shutterstock)

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login