Live Streaming: 5 Home Truths for Luxury Brands
Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves.
As the number of China's live streaming platforms grows, luxury brands can find ways to take advantage of access to immediacy, authenticity, celebrity, and more. (Shutterstock)
As the number of China's live streaming platforms grows, luxury brands can find ways to take advantage of access to immediacy, authenticity, celebrity, and more. (Shutterstock)
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