Crackdown on ‘daigou’ dents La Prairie and L’Oréal’s sales in North Asia
La Prairie’s parent company and L’Oréal are steadfast in their quest to halt gray market activity and preserve brand equity, even if performance suffers as a result.
La Prairie’s parent company and L’Oréal are steadfast in their quest to halt gray market activity and preserve brand equity, even if performance suffers as a result.
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