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Crackdown on ‘daigou’ dents La Prairie and L’Oréal’s sales in North Asia

La Prairie’s parent company and L’Oréal are steadfast in their quest to halt gray market activity and preserve brand equity, even if performance suffers as a result.

Crackdown on ‘daigou’ dents La Prairie and L’Oréal’s sales in North Asia

Published August 09, 2023

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