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Gucci’s new era under Demna sends Kering shares tumbling

The Georgian designer’s appointment marks a dramatic strategy shift for the struggling Italian luxury house, as investors question whether his provocative aesthetic can revive Gucci amid plummeting sales in China.

Gucci’s new era under Demna sends Kering shares tumbling
Demna Gvasalia attends the Gabriela Hearst Paris Womenswear Spring/Summer 2025 on September 30, 2024 in Paris, France. Image: Getty Images

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