Is the key to China a Dragon-edition Range Rover?

In celebration of the Year of the Dragon, Overfinch, a Range Rover enhancement specialist, is set to introduce an exclusive offering: “The Dragon Edition.” This limited collection is comprised of just eight meticulously crafted bespoke enhancement packages. Inspired by the revered Chinese dragon, each commemorative model features emblematic dragon imagery intricately integrated into various design elements. From the interior detailing to the exterior accents, every aspect of The Dragon Edition pays homage to this auspicious zodiac. Priced at $250,000, The Dragon Edition offers a conversion program for existing Range Rover owners, making this unique offering accessible to enthusiasts worldwide and naturally tapping into the mainland’s rising interest in bespoke automotive luxury. Here, Kevin Sloane, Chairman and CEO of Overfinch, discusses the China-only project. Has Overfinch seen a rise in interest in customized vehicles in recent years? “Yes, the demand for customization has grown significantly in recent years. Overfinch clients want to express their individuality. They also want exclusivity. Through our dedicated team of designers and engineers, they can realize their perfect Overfinch. We work closely with clients to conceive, design, and shape their requirements — to demonstrate what’s possible and push the boundaries of customized vehicles. We’ve experienced a shift towards more bespoke interiors especially, with personalized colors, trims, materials, badging, embroidery, and marquetry. “As with the Dragon Edition, color and trim are important factors, but the standout features are truly unique: personalized embroidery, bespoke leather patterning, and unique veneers. When a vehicle is an expression of your personality, it becomes more than a car.” What has the consumer response been so far? “The Dragon Edition has garnered a huge amount of interest since launch, with an overwhelmingly positive response to the design and craftsmanship of this unique edition. Sales inquiries were instantaneous in response to the announcement from clients across the globe. We are in the process of finalizing a number of commissions.” Why is it important for Overfinch to celebrate the Year of the Dragon? “This year’s Dragon symbolizes power, nobility, and honor and echoes Overfinch’s own values and aspirations. The Year of the Dragon is a source of creative inspiration, resulting in a powerful and vivid design that resonates with millions. The New Year is forecast to usher in new possibilities and transformations — at Overfinch, we challenge ourselves to redefine what’s possible. “Overfinch Special Edition vehicles have always been highly sought after in China and the Far East. The Dragon Edition represents a milestone, marking a new era for Overfinch in the region and a renewed commitment to clients looking for the pinnacle in automotive customization.”

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Is the key to China a Dragon-edition Range Rover?