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Identifying and Engaging Customers Among Your WeChat FollowersRuonan ZhengMarch 20, 2019TechnologyConsumerContentsRecommendedDig DeeperFeaturedTUMI’s new growth playbook: From travel expertise to lifestyle performanceFor TUMI, expanding the brand’s boundaries is only the first step. The goal is to ensure that every move into new products, occasions and audiences reinforces its core strengths.FashionStrategy