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Chinese Guochao Brand Husenji Closes Down After 14 Years. What Went Wrong?

With traditional designs, a strong e-commerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop?

Chinese Guochao Brand Husenji Closes Down After 14 Years. What Went Wrong?
With traditional Chinese designs, a strong e-commerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop? Photo: Husenji

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