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Hugo Boss cuts outlook citing weak demand, higher costs

Soft China spending, US tariffs and a stubborn womenswear slump weigh on the German suit maker.

FashionFinance
Hugo Boss cuts outlook citing weak demand, higher costs
Guests pose in front of the Hugo Boss collection display during the AO 1 Point Slam China Series and the Official AO27 China Launch at Lotus Court on September 28, 2026 in Beijing, China. Image: Getty Images
Contents
  1. Turnaround tested by US tariffs, China slowdown
  2. Frasers Group tightens its grip on Hugo Boss
  3. Recommended
  4. Dig Deeper
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TUMI’s new growth playbook: From travel expertise to lifestyle performance

TUMI’s new growth playbook: From travel expertise to lifestyle performance

For TUMI, expanding the brand’s boundaries is only the first step. The goal is to ensure that every move into new products, occasions and audiences reinforces its core strengths.

FashionStrategy

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