How A New Moncler x POP MART Collab Caused A Frenzy In China
A limited-edition POP MART × MONCLER collaboration lured a wave of Chinese fans to enter its raffle. But what’s Moncler’s larger strategy in China?
Moncler x POP MART. Photo: Courtesy of Moncler
Moncler x POP MART. Photo: Courtesy of Moncler