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How A New Moncler x POP MART Collab Caused A Frenzy In China

A limited-edition POP MART × MONCLER collaboration lured a wave of Chinese fans to enter its raffle. But what’s Moncler’s larger strategy in China?

How A New Moncler x POP MART Collab Caused A Frenzy In China
Moncler x POP MART. Photo: Courtesy of Moncler

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