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Hermès sticks with plan to raise output even as war sours mood

Axel Dumas open facility near Bordeaux, reinforcing a handcrafted strategy that has made the maison more resilient than rivals.

Bloomberg News
Bloomberg News
FashionStrategy
Hermès sticks with plan to raise output even as war sours mood
Karin Teigl is seen carrying a colorful Hermes Birkin handbag on March 16, 2026 in Vienna, Austria. Image: Getty Images
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  1. Why Hermès ’ handcrafted model holds an edge in a tech-driven era
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China’s luxury interlude that never really was

China’s luxury interlude that never really was

While brand executives debate how much to invest in China, commerce and creativity continue unabated.

FashionStrategy

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