Hermès sales rise as Birkin-bag maker weathers luxury downturn
French luxury house’s exclusive Birkin bag strategy insulates company from sector-wide decline as rivals like LVMH report falling sales and market value drops.
A Hermès Birkin bag on display in a luxury boutique window. The French house reported 9% Q2 revenue growth, underscoring continued demand for its exclusive handbags even as rivals struggle with a China-led luxury slowdown. Image: Getty Images
A Hermès Birkin bag on display in a luxury boutique window. The French house reported 9% Q2 revenue growth, underscoring continued demand for its exclusive handbags even as rivals struggle with a China-led luxury slowdown. Image: Getty Images