Harrods' Christmas Weibo Campaign Engages London's Chinese Tourist Influx
A new Harrods online-to-offline campaign is likely to benefit from London's rapidly growing number of Chinese visitors.
For Harrods' new Sina Weibo campaign, fans must find presents hidden by the retailer's iconic "Green Men" in the store and upload photos for the chance to win. (Harrods)
For Harrods' new Sina Weibo campaign, fans must find presents hidden by the retailer's iconic "Green Men" in the store and upload photos for the chance to win. (Harrods)