Skip to content

Harrods' Christmas Weibo Campaign Engages London's Chinese Tourist Influx

A new Harrods online-to-offline campaign is likely to benefit from London's rapidly growing number of Chinese visitors.

Harrods' Christmas Weibo Campaign Engages London's Chinese Tourist Influx
For Harrods' new Sina Weibo campaign, fans must find presents hidden by the retailer's iconic "Green Men" in the store and upload photos for the chance to win. (Harrods)

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login