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Gucci, Prada And More Struggle On Douyin

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.

Gucci, Prada And More Struggle On Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Photo: Shutterstock, Prada. Composite: Haitong Zheng/Jing Daily.

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