Gucci, Prada And More Struggle On Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Photo: Shutterstock, Prada. Composite: Haitong Zheng/Jing Daily.
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Photo: Shutterstock, Prada. Composite: Haitong Zheng/Jing Daily.