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How global beauty brands are turning Chinese rivals into allies

Shiseido x To Summer, Estée Lauder x Feng Chen Wang, and L’Oréal x Documents — global beauty giants are leveraging C-brands to reach young Chinese shoppers.

How global beauty brands are turning Chinese rivals into allies
Shiseido x To Summer, Estée Lauder x Feng Chen Wang, and L’Oréal x Documents — global beauty giants are leveraging C-brands to reach young Chinese shoppers. Is it working? Image: Shiseido's official Weibo

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