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'Games are the social networks of the future': LVMH and Gucci have taken note

Gen Z consumers are moving from traditional games to user-generated content games like Roblox. LVMH, Gucci, and Balenciaga lead the pack for luxury activations on these gaming platforms.

'Games are the social networks of the future': LVMH and Gucci have taken note
Gen Z consumers are moving from traditional games to user-generated content games like Roblox. LVMH, Gucci, and Balenciaga lead the pack for luxury activations on these gaming platforms. Image: LVMH

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