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From ‘u swan, he frog’ to ‘very demure’: How China and the West are adopting internet speak

Viral internet-language is significantly changing the way brands approach their online marketing. What role do cultural nuances play in how these popular terms are received in China?

From ‘u swan, he frog’ to ‘very demure’: How China and the West are adopting internet speak
New viral phrases have taken over the internet this week. What's the opportunity for brands? Image: TikTok

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