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Frédéric Malle on the state of modern perfumery and why the China market excites him

The founder of Editions de Parfums Frédéric Malle discusses the oversaturation of niche perfume in the online age and why fragrance education is more crucial than ever.

Frédéric Malle on the state of modern perfumery and why the China market excites him
The founder of Editions de Parfums Frédéric Malle discusses the oversaturation of niche perfume in the online age and why fragrance education is more crucial than ever. Photo: Editions de Parfums Frédéric Malle

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