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ELF Beauty Q1 net profit drops 30% as China tariffs bite

Cosmetics company beats revenue expectations but faces margin pressure from supply chain costs.

ELF Beauty Q1 net profit drops 30% as China tariffs bite
Rhode founder Hailey Bieber with the brand's signature Peptide Lip Treatment. ELF Beauty acquired Rhode for $800 million, with the deal closing on August 5, 2025. Image: Rhode/Hailey Bieber

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