Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China.
Diptyque created one of the world’s first genderless fragrances, simply named L'Eau, in 1968. Courtesy photo.
Diptyque created one of the world’s first genderless fragrances, simply named L'Eau, in 1968. Courtesy photo.