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Diptyque’s Secret on Growing a “Scented” Business in China

The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China.

Diptyque’s Secret on Growing a “Scented” Business in China
Diptyque created one of the world’s first genderless fragrances, simply named L'Eau, in 1968. Courtesy photo.

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