Renovated Location Includes 327 Sq. Meter Women's Store And 122 Sq. Meter Men's Store#
Last weekend, Dior marked the opening of its newly renovated location at Shanghai's IFC mall with an exclusive fashion show and grand opening attended by celebrities like actor Dou Xiao (窦骁) and actress Dong Jie (董洁). Designed to be consistent with other Dior locations in Paris, Seoul, Milan and Tokyo, the remodeled IFC boutique is split between a 327 square meter womenswear side and 122 square meter men's side. Setting the location apart from others around the world is Dior's choice of a Chinese artist, Wen Fang (文芳), to create window displays for the split-level womenswear section.
After unveiling the new location, Dior debuted its 2011 pre-fall collection, presenting 34 looks modeled by 18 models, including Chinese up-and-comers like Li Dan-Ni (李丹妮), Bonnie Chen (陈碧舸) and Huang Xiaomeng (黄晓萌).
