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Dior’s China data breach exposes elite clients

As French maison scrambles to contain the damage, its China breach reveals a high-stakes vulnerability at the heart of luxury’s personalization model.

Dior’s China data breach exposes elite clients
A pedestrian walks past a Dior storefront in Shanghai featuring promotional displays for Miss Dior perfume and Dior makeup, days after the brand disclosed a customer data breach in China. Image: CFOTO/Future Publishing via Getty Images

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