Daniel Fletcher to reinvent China’s Mithridate for global market

What happened London-based fashion designer Daniel Fletcher, 34, has been named the creative lead for Chinese brand Mithridate. Fletcher’s debut collection for the Guangzhou-based luxury label will be presented during London Fashion Week Fall/Winter next month. The campaign for Mithridate’s upcoming collection will also feature British personality Alexa Chung as the face of its campaign. The Jing Take Fletcher’s role as creative director at Mithridate represents a significant shift for the Guangzhou-based luxury label, which previously focused on opulent eveningwear and intricate prints. By appointing Fletcher, a Central Saint Martins graduate known for his expertise in menswear and deep ties to his British heritage, Mithridate signals a move toward a more globalized design language. The designer’s experience with fashion houses like Louis Vuitton, JW Anderson, and Fiorucci positions him to blend British design innovation with Mithridate’s craftsmanship and manufacturing capabilities in China. Mithridate CEO Tina Jiang’s choice of a London-based designer highlights the brand’s focus on leveraging London’s reputation for creativity and the global influence of British fashion. To further appeal to Western consumers, Mithridate is adjusting its product offerings, including broader size ranges and competitive pricing more in line with contemporary brands such as Acne Studios. Going forward, Fletcher will balance his work between Mithridate’s studios in London and China. The designer expressed his enthusiasm for the position, highlighting the chance to blend his British cultural background with Mithridate’s Chinese heritage. “I am extremely grateful to begin this new chapter in my career with the total trust of the whole Mithridate team,” he told the press. “My aim is to create a new legacy that brings together influences from my British culture and heritage and align them with the remarkable Chinese craftsmanship that Mithridate has access to.” Ultimately, Mithridate’s move towards a fusion of Chinese and British influences reflects the Chinese brand’s ambition to globalize its luxury profile while preserving its cultural roots. The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.

Daniel Fletcher to reinvent China’s Mithridate for global market

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Published January 22, 2025

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Daniel Fletcher to reinvent China’s Mithridate for global market