The rise of Chinese models has been a hot topic of conversation after Forbes revealed last week that supermodel Liu Wen is the first Chinese model to make its highest-paid list. So where are they making their money? In addition to runway shows and editorial appearances, more and more fashion, beauty, and retail brands have been enlisting them for worldwide ad campaigns. Look below to find some of the biggest Fall/Winter campaigns of the year featuring Chinese faces. Featured models include not only Liu Wen, but other top names such as Fei Fei Sun, Ming Xi, and Sui He. Unsurprisingly, Liu Wen is in the majority of the ads—she is the top earner, after all.
Chinese Models Emerge As Growing Force In Global Ad Campaigns
A rising number of fashion, beauty, and retail brands have been adding Chinese models to their ad campaign roster in hopes of appealing to consumers in China's flourishing fashion market.Jing DailyAuthor
Published in Fashion