Chinese Models Emerge As Growing Force In Global Ad Campaigns

    A rising number of fashion, beauty, and retail brands have been adding Chinese models to their ad campaign roster in hopes of appealing to consumers in China's flourishing fashion market.
    Jing Daily
    Jing DailyAuthor
      Published   in Fashion

    The rise of Chinese models has been a hot topic of conversation after Forbes revealed last week that supermodel Liu Wen is the first Chinese model to make its highest-paid list. So where are they making their money? In addition to runway shows and editorial appearances, more and more fashion, beauty, and retail brands have been enlisting them for worldwide ad campaigns. Look below to find some of the biggest Fall/Winter campaigns of the year featuring Chinese faces. Featured models include not only Liu Wen, but other top names such as Fei Fei Sun, Ming Xi, and Sui He. Unsurprisingly, Liu Wen is in the majority of the ads—she is the top earner, after all.

    Fei Fei Sun for Prada F/W 2013#

    Liu Wen for ck Calvin Klein F/W 2013#

    Fei Fei Sun for ck One Color Cosmetics F/W 2013#

    Liu Wen for Estée Lauder F/W 2013#

    Ming Xi, Liu Wen, and Zhao Lei for Lane Crawford F/W 2013#

    Sui He for Shiseido F/W 2013#

    Liu Wen for Roberto Cavalli F/W#


    Liu Wen for JCrew Fall#


    Liu Wen for Tory Burch Fall 2013#

    Ming Xi and Tian Yi for Dsquared2 F/W 2013#

    Liu Dan for Guess F/W 2013#

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