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Chinese firm backs Saudi Arabia’s $1B culture push

Media giant ORI to open Middle East HQ in Riyadh, joining kingdom’s tourism and culture drive that includes 600 museums.

Chinese firm backs Saudi Arabia’s $1B culture push
Dolce & Gabbana’s 2022 AlUla show in Saudi Arabia showcased Italian craftsmanship and expanded the brand’s presence in the Middle East. Image: Balich Wonder Studio

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