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China's Thirst For Cognac & Whisky Boosts Pernod Ricard

Though demand for fine wine, whisky, vodka and even craft beer continues to climb among China's expanding middle class, cognac remains the preferred tipple for many of the country's wealthier, typically older and male, drinkers.

China's Thirst For Cognac & Whisky Boosts Pernod Ricard
Last year's ceremony honored the work of artists like Sui Jianguo and Hai Bo

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