China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, TAG Heuer, and Lane Crawford.
"Companies like Coach, Zegna, Michael Kors, and others are increasing sales and profitability by selling affordable luxury."
"Companies like Coach, Zegna, Michael Kors, and others are increasing sales and profitability by selling affordable luxury."