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    China: This Week In Digital Luxury Marketing

    A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac.
    Jing Daily
    Jing DailyAuthor
      Published   in Retail

    A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac.

    LongChamp#

    Do you know how long Canadian model Coco Rocha has been working with Longchamp? Three participants who answer the question correctly by February 25 on Longchamp's Weibo account will win a Veau Foulonné tote bag worth 480 yuan (US$77).

    Ritz-Carlton Pudong, Shanghai#

    From February 22-24, guests who book rooms at Ritz-Carlton Pudong, Shanghai via a Weibo private message will receive a free upgrade to a river-view room (600 yuan ($96) value), a free breakfast buffet, and free parking.

    Event page

    Coach#

    Coach will award a special gift to one lucky participant who shared his or her favorite handbag on Coach's official Weibo by midnight, February 22.

    Lane Crawford#

    Create a your own commercial shoot on the Lane Crawford website for a chance to be one of three weekly winners who'll receive a shopping gift card worth up to 4,888 yuan ($784). For more information, visit the event website.

    Jeep & Cadillac#

    Celebrating the Chinese Lantern Festival (February 23-24), Jeep and Cadillac are simultaneously launching similar Weibo campaigns called the "Jeep Lantern Festival" and "Guessing Lantern Riddles," respectively. Both campaigns will post riddles, giving participants with correct answers a chance to win a Jeep model car or an autographed photo of Brad Pitt, the newest face of Cadillac in China.

    Jeep event page

    Cadillac event page

    Michael Kors#

    Share your thoughts about the Michael Kors Fall 2013 collection on the official brand Weibo for a chance to win a new year's greeting card from one of the show's runway models.

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