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Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?

Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit?

Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
This is not only Dior’s first Singles’ Day initiative, but also the first special launch led by a leading luxury brand for the occasion. Photo: Dior.

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