China signals: Birkin mania, Häagen-Dazs retreat, XHS’ World Cup bet, Miu Miu’s counterfeit headache
A record-breaking Hermès auction, a changing ice cream market, Xiaohongshu’s push for male users, and a viral knockoff reveal where Chinese consumer culture is heading next.
The rare Snow White Faubourg Birkin (left) sold for HK$4.32 million ($550,000) at Christie's Hong Kong spring 2026 auction, setting an Asia record, while the Rainy Days version (right) fetched HK$3.75 million ($478,000) — both results underscoring millennial collectors' appetite for limited-edition, artisanal pieces over classic styles. Image: Christie's
The rare Snow White Faubourg Birkin (left) sold for HK$4.32 million ($550,000) at Christie's Hong Kong spring 2026 auction, setting an Asia record, while the Rainy Days version (right) fetched HK$3.75 million ($478,000) — both results underscoring millennial collectors' appetite for limited-edition, artisanal pieces over classic styles. Image: Christie's
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