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China’s shoppers ditch brand halo for beauty efficacy

Anti-aging surged 30% while mid-tier brands gained share as Chinese consumers prioritized targeted spending over luxury prestige.

China’s shoppers ditch brand halo for beauty efficacy
Anti-aging surged 30% while mid-tier brands gained share as Chinese consumers prioritized targeted spending over luxury prestige. Image: Galenic/Bi Wenjun/Weibo

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