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What China’s Male Beauty Market Will Look Like In 2021

2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed?

What China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s skincare and makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the market headed? Photo: Perfect Diary's Weibo.

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