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China Influencers and Luxury Brands

Ruonan Zheng
FashionConsumer
China Influencers and Luxury Brands
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TUMI’s new growth playbook: From travel expertise to lifestyle performance

TUMI’s new growth playbook: From travel expertise to lifestyle performance

For TUMI, expanding the brand’s boundaries is only the first step. The goal is to ensure that every move into new products, occasions and audiences reinforces its core strengths.

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