Skip to content

How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market

Driven by Gen Z couples, China’s wedding sector will triple in size this year. But how do the demands of this generation differ from those before it?

How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market
Driven by Gen Z couples, China’s wedding sector will triple in size this year, reaching half a trillion dollars. But how do the demands of this generation differ from those before it? Photo: Courtesy of Jusere

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login