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China’s fallen shoe queen reclaims her crown

Once China’s footwear colossus with 7,000 stores, Daphne teetered on the brink of collapse in 2013. Now, through digital transformation and youth-focused positioning, it's rebuilding market relevance.

China’s fallen shoe queen reclaims her crown
A Daphne store in China. Once a fallen retail giant, the women’s shoe brand has reemerged with a digitally driven, youth-focused strategy — including a new sub-label and Paris Fashion Week debut — aimed at reclaiming cultural relevance and long-term growth. Image: Sina

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