Skip to content
ProfilesBrandsTrendsReports中文FollowingIntel

LoginSubscribe to Pro

Chery Signs Soccer Star Lionel Messi To Promote Upmarket Riich Brand

Today, domestic Chinese automaker Chery announced that it had signed the Argentinian soccer star Lionel Messi as the company's "international ambassador."

FashionNews
No Image Found
Contents
  1. Automaker Hoping To Broaden Appeal As It Eyes Expansion In Global Marketplace
  2. Recommended
  3. Dig Deeper
Featured
How Bottega Veneta weaved China’s forever it bag

How Bottega Veneta weaved China’s forever it bag

From Milan to Shanghai, maison’s craft-first philosophy and revived Veneta bag reaffirm quiet luxury’s enduring power.

FashionStrategy

Upgrade to Pro

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login